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Building Profitable Websites

A workbook for fempreneurs who want to have total control of their online presence.


Learn how to plan, design, launch, market and maintain websites that connect, build trust and turn casual visitors into subscribers, loyal customers, and brand advocates.

Get a free sneak peek of the "Building Profitable Websites" workbook

Learn how the workbook can help you create a website that connects, builds trust and converts visitors into loyal customers.

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Your guide to building a profitable website

Welcome to the “Building Profitable Websites” workbook, your ultimate guide to creating a website that looks stunning and connects with your audience, builds trust and turns visitors into loyal customers and brand advocates.


This workbook is perfect for anyone who wants to control how their brand shows up online, achieve their business goals, and make informed decisions that drive business growth. Whether you're a business owner or a web designer launching your first website or improving an existing one, this guide is your trusted resource for achieving online success.

Each section of this workbook includes comprehensive questions and activities designed to guide you through the decision-making process. By the end, you will have a detailed blueprint for a website that is not only visually appealing but also profitable, sustainable, and engaging.


Goal Setting

  • Goals and objectives

  • Website budget

  • Target audience

  • Competitors research

Web Design

  • Web hosting

  • Domain names

  • Content management systems

  • Website structure and navigation

  • Branding


Website Optimization

  • Search engine optimization (SEO)

  • User experience (UX)

  • Mobile responsiveness

  • Content strategy

  • Website security

Digital Marketing

  • Website launch plan

  • Post-launch strategy

  • Marketing and promotion

  • Website analytics

Stats & Beyond

  • Full-year monthly stats

  • Password log

  • Notes

Printed edition

  • ISBN: 9781304867704

  • Paperback, US Letter (8.5 x 11in)

  • 75 pages


  • $35 CAD + GST

  • Limited stock

The workbook helped me understand exactly what my site needed to do.

"As a small business owner, I was really struggling to make my website align with my business goals. "Building Profitable Websites" was a game-changer for me. It helped me understand exactly what my site needed to do and gave me clear strategies to make it happen. Now, my website looks great and drives more sales."

- Christina B.

This workbook has improved how I build conversion-focused websites.

"As a web designer, I found the workbook incredibly useful. The section on analytics tracking, in particular, has been a game-changer for my clients and me. I can now monitor website growth and pinpoint areas for improvement with ease. This workbook has significantly improved how I build conversion-focused websites, and my clients are seeing better results than ever!"

- Lydia S.
I learned how to create content that connects and my subscriber list has grown by 300%!

"Licia's clear and practical instructions helped me revamp my wellness blog into a professional and engaging site. I learned how to create content that connects with my audience, and my subscriber list has grown by 300%! I finally feel confident in my digital marketing strategies, and my website now reflects the true value of my brand."

- Jessica M.
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